More than 33,700 tourists, primarily from the U.S., visited Rocky Point, Sonora over the 4th of July holiday weekend. The number of visitors who made their way to this beach destination to celebrate the holiday weekend translated into an 89% hotel occupancy rate, as well as 72% during the period from June 27th to July 4th, representing an estimated economic revenue of over 37 million pesos for the city’s hotel and service sectors.
Puerto Peñasco Convention and Visitors Bureau President Héctor Vázquez del Mercado detailed these tallies are based on lodging statistics provided by area hotels, resorts, and rental agencies.
Once again, Rocky Point’s streets, beaches, hotels, restaurants, cruise boats, and entertainment centers were bursting with visitors, primarily from neighboring states of Arizona as well as California and Texas, among others. All had come to take advantage of the long weekend while vacationing and enjoying this corner of the Sea of Cortez.
Various events took place over the extended weekend, including the Bacanora Festival on the malecón, which offered a varied artistic program and tastings of Sonora’s emblematic spirit. In addition, Beer Fest at Arenca 3C showcased craft beers while Rocky Fest featured regional Mexican bands. Plus, there were celebrations at area hotels, beach spots, and night clubs, including special dinners along with live music and traditional fireworks to commemorate the U.S. holiday.
July 4th also marks the beginning of the vacation period for Mexican tourists. A spike in visitors to the area is expected, both of those traveling by car as well as now by air via flights out of Tijuana, Baja California.
In general, the first half of 2022 has registered an average hotel occupancy rate of 42% in Rocky Point, with an estimated 918,000 visitors so far. This represents revenue of over 1.68 million pesos, based on average expenses per visitor.
These statistics show that Rocky Point maintains its position as the most frequently visited and outstanding vacation destination in northwest Mexico.