The new reality show project ¡Qué Chilo Sonora! (Sonora is so cool!) brings together talented artists and TV hosts from Televisa Sonora to compete in challenges at sites across the state, while promoting the entire region. The Puerto Peñasco Convention and Visitors Bureau encourages the local tourism and business sectors to take advantage of this opportunity by highlighting their services along with the beauties of this corner of the Sea of Cortez and the Pinacate Biosphere Reserve.
The reality show will feature 7 pairs of TV hosts as they visit destinations across Sonora, including tourism ports, magical towns, deserts, and historical sites while also experiencing the local cuisine and culture at each stop. The goal is that once competition starts, contestants will be able to test their physical skills and knowledge while completing various tasks through their travels.
This platform, which aims to showcase the most beautiful and emblematic places in Sonora while entertaining viewers with surprises hosts will have to face, will be used by businesses and the tourism sector to publicize products and services during the program. ¡Que Chilo Sonora! will air from September to December 2022.
Héctor Vázquez del Mercado, president of the Puerto Peñasco Convention and Visitors Bureau, emphasized this program is a great alternative to further promote what’s best about the destination while positioning brands, products, and services offered locally.
“Hosts (contestants) will have a responsibility to feature and show the best of each destination. There are many of us who are betting a lot on this destination and want our brands and products to look good. I don’t know which hosts are coming, but we hope those who do display the most beautiful side of Peñasco” added the Puerto Peñasco OCV president.
In addition to promoting the benefits and tourism wonders of Puerto Peñasco, hosts will also visit the Pinacate Reserve to share the majesty of this ancestral place nestled in the Altar desert.
The reality show, to include social media to boost audience participation, will finish with a winning team plus a winning site once all challenges have been completed, documented with photographic evidence of each successful feat. ¡Qué Chilo! How Cool is that?