The Puerto Peñasco Convention & Visitors Bureau (OCV) took part in the “Rebirth of Tourism Rebirth” Tourism Fair held Nov 16th – 19th, in Merida, Yucatan.
As Puerto Peñasco is an emerging destination with much to offer, the world needs to learn about the beauties of this paradise located in the corner of the Sea of Cortez. This is why the Puerto Peñasco OCV, represented by its director Lizette Ibarra, Marketing and Social Networks manager Sara Lilia Cardenas Franco, and administrative and promotional assistant Camila Domínguez, actively participated in the promotional fair, now considered one of the most important tourism events in Latin America.
The 2021 Tourism Fair, organized by the Federal Secretary of Tourism in an effort to boost the economy and promote Mexico’s destinations, is visited by more than 975 companies from 88 countries, and five continents, all dedicated to the tourism industry. This represents “a great opportunity to position Puerto Peñasco on the global scene”, said Lizette Ibarra, director of the Puerto Peñasco OCV.
Ibarra explained “Of course it is important that the state and Puerto Peñasco Convention & Visitors Bureaus take part in this tourism event because it is, as the slogan says, ‘the rebirth of tourism’ after what we have experienced due to the pandemic. It is very important to attend this event because we are an emerging destination. It is an opportunity to continue positioning the destination as a product, all its beauties, its outdoor activities, the hotels and everything else we have to offer. We have a very good agenda of tour operators from Mexico, United States and Canada who have approached us to work together”.
The booth representing Sonora was made up of representatives from each tourist destination, led by Sonora Secretary of Tourism, Celida Lopez Cardenas, and staff from “Visit Sonora”. From Puerto Peñasco, tour operator Claudia Reyna took part in the event, along with and the Puerto Peñasco OCV office. Representatives fulfilled several appointments previously scheduled with tourism agencies, representatives of travel agents from the United States, Canada and Mexico, and marketing companies, among others. This included a brief presentation of the destination, cards with QR codes featuring detailed information about the calendar of events, activities, and content on the official “Vive Puerto Peñasco” website, as well as USB devices with institutional video content, information on hotel infrastructure, and ‘must visit’ sites and contact information.
This tourism forum, classified as the most important in Latin America, consists of a commercial platform based on pre-established appointments between buyers and exhibitors, national and international, looking for new tourist destinations to promote.