Puerto Peñasco (aka Rocky Point) saw a positive influx of U.S. tourism over the recent Spring Break, welcoming over 135,000 visitors.
Area beaches, streets, and lodging facilities were bursting with thousands of students and families, particularly from Arizona and California, who chose this vacation destination in March. This clearly highlights reactivation of tourism and a boost to the economy.
Based on statistics from area hotels, condos, rental homes, and RV Parks, an estimated 135,000 tourists visited this corner of the Sea of Cortez over Spring Break to enjoy all that Rocky Point has to offer. This represents economic revenue of over 150 million pesos throughout the city.
Lizette Ibarra, Director of the Puerto Peñasco Convention and Visitors Bureau (OCV), detailed this positive trend in tourism has occurred given that Rocky Point, as a destination, has much to offer visitors, further noting it is a safe space.
“We are catalogued as a safepoint destination, which garners confidence among our California and Arizona visitors. Given our proximity to the U.S., more and more people are visiting and enjoying all the virtues Rocky Point has to offer, ranging from its certified and warm clean beaches to all types of beach activities, the Pinacate biosphere reserve, food, and fun. This has truly been an important aspect to the growth we’ve seen after the area’s revival, though we’re still within the pandemic and continue to keep our guard up.”
This boost to tourism can be compared to good seasons, such as that of 2019. This means a shift for Rocky Point as an emerging tourism destination with everything it has to offer visitors, including over 6500 lodging units at area hotels and resorts, quality service, and of course the natural beauty of its beaches and deserts under the most amazing sunsets.
In this sense, and as a sign that Rocky Point continues to stand out as the best beach destination in Sonora and northwestern Mexico, a projected 110,000 visitors are expected for Semana Santa. These visitors come primarily from the Mexican states of Sonora, Baja California, and Chihuahua, per reservation data from area lodging sites, in addition to those that visit over Semana Santa to stay with family and friends, or camp on the beach.
“For Semana Santa and Summer vacation, it’s important to highlight and continue to position Puerto Peñasco within the states of Chihuahua, Sinaloa, Sonora, and Baja California. Now, with reactivation of aerial connectivity on April 29th via the direct Calafia flight between Tijuana-Puerto Peñasco, it is equally important to promote Puerto Peñasco across the country so people are aware it is a destination with everything to offer; a beach destination, a safe destination with great cuisine, and the crown’s jewel being the UNESCO Heritage Pinacate Biosphere Reserve,” specified Ibarra.