This year’s Tianguis Turístico (Tourism Fair) once again provided an important platform to showcase the natural beauty, benefits, cuisine, hotels, and everything that Puerto Peñasco has to offer as the strongest and strongest emerging tourist destination in northwestern Mexico.
The national tourist event, which took place this year from March 25th – 29th, has been a great opportunity for the Puerto Peñasco Visitors & Convention Bureau (OCV) to promote this corner of the Sea of Cortez. In joining efforts with other destinations across Mexico, national tour operators, travel agencies, and the media, the OCV has successfully shared information about this treasure on the Sea of Cortez while creating alliances with potential clients.
Teaming up with the State Secretary of Tourism, which takes advantage of all events and spaces the tourism platform provides to promote and position the grandeur and hidden gems of Sonora’s tourism spots, the Puerto Peñasco OCV strengthens its presence by highlighting the most essential and captivating elements Puerto Peñasco has to offer for business opportunities and in expanding new tourism markets.
This was again the case this year, reflected in agreements reached by the Secretary of Tourism at the event as well as the over 70 working meetings the local OCV held throughout the event. Benefits of this work on behalf of both will soon bear fruit for the area.
At the Sonora pavilion of the Reforma Tourism Festival, as well as other events across the program, Puerto Peñasco and the state of Sonora maintained a strong presence at the Tourism Fair, which is currently the most important promotional platform in the country.
Sonora representation at this year’s Tourism Fair included Sonora Governor Alfonso Durazo Montaño, Sonora Secretary of Tourism Celida Lopez Cardenas, local representatives of the Convention and Visitors Bureau, hoteliers, the director of the Mar de Cortes airport, tour operators, certified tourist guides, providers of regional products, and cultural representatives showcasing traditional crafts and dances from the state of Sonora.