With trips to Tijuana and Mexico City, promotional efforts of the Puerto Peñasco Convention and Visitors Bureau (OCV) are stronger than ever.
August has been an eventful month for OCV Director Lizette Ibarra, OCV Marketing and Social Media administrator, Sara Lilia Cárdenas Franco, as well as OCV Promotion Manager, Camila Domínguez Monteverde, in promoting Puerto Peñasco as a solid tourist destination in northwestern Mexico.
At a recent promo blitz in Tijuana, Puerto Peñasco OCV staff had the opportunity to meet with travel agencies, press outlets, and medical representatives to showcase the beauty, virtues, hotel infrastructure, and connections routes to this corner of the Sea of Cortez.
OCV Director Lizette Ibarra took advantage of the opportunity to sign a collaborative agreement with Arturo Gutiérrez Sánchez, President of the Tijuana Tourism and Conventions Committee (COTUCO), to undertake strategic plans aimed at strengthening both regions, particularly now with an aerial connection between the two.
“It’s important for both destinations, as promoting our events, lodging, and cuisine is a mutual benefit. That is basically the crux of the agreement with COTUCO,” detailed Ibarra.
The OCV Director indicated the relationship between the cities will strengthen connections with the natural Baja California market, along with the direct flight between TJ-Puerto Peñasco, while also further attracting those from the U.S. market.
Also in the month of August, and together with Hotel Peñasco del Sol, the Puerto Peñasco OCV took part in the first POTENTUR tourism EXPO in Mexico City. The OCV booth provided information about Puerto Peñasco and its hotel offerings to hotel agencies from across central Mexico, while promoting Sonoran as a wonderful option to vacation.
Strengthening the brand presence of Puerto Peñasco nationally continues to be a priority for the local Convention and Visitors Bureau, along with working with travel agencies and associations in central and southern Mexico. These goals are important aspects of the OCV’s plan to further position our seaside destination into new markets.