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Continual promotion of Puerto Peñasco at prominent Travel Shows

Representatives of the Puerto Peñasco Convention and Visitors Bureau (OCV) recently conducted a working tour to important events, including the Travel & Adventure Show in Los Angeles, CA, as well as the Agrobaja Culinary and Production Fair in Mexicali, Baja California. The tour also provided the opportunity to meet with the Mexican Consul in Los Angeles, among other activities aimed at making strategic alliances to further promote Puerto Peñasco and strengthen the tourism market.

Puerto Peñasco OCV Director Lizette Ibarra, along with social media and marketing manager Sara Lilia Cárdenas Franco, and promotional administrative assistant Camila Domínguez, all took part in the intense work tour, stretching from Los Angeles, CA to Mexicali.  The OCV team bolstered ties in the region while promoting the attributes, beauty, services, hotel infrastructure, and connectivity Puerto Peñasco provides as an established tourism destination. 

The OCV team participated in the Travel & Adventure Show held in Los Angeles, CA March 12th and 13th. This important global travel platform made a successful comeback following a two-year hiatus.  Situated within the Mexico pavilion, Puerto Peñasco joined the likes of Los Cabos, La Paz, Ensenada, Zacatecas, Guerrero, and Yucatán.  Global tourism destinations present at the Show included Japan, Bali, Taiwan, China, and the United States, among others.

At the Travel & Adventure Show, the Puerto Peñasco OCV stand provided information on all the city has to offer vacationers as a top tourism destination in Mexico. The OCV representatives shared Puerto Peñasco’s attractions, natural beauty, hotel offerings, ground connectivity, and upcoming flights from Tijuana that will bring the California and U.S. market to within just an hour of this corner on the Sea of Cortez.

“At the event, people from California look for nearby highway destinations, within at least 10 hours, as well as Summer and Winter vacation packages.  We were very successful and had a lot of visitors interested in getting to know Puerto Peñasco, and even more so now with the Puerto Peñasco – Tijuana flight,” detailed OCV Director Ibarra.

This travel fair brings together tourist industry providers, including airlines and publicity agencies from across the globe looking to develop relationships to help with company growth.

Prior to the LA Travel & Adventure Show, the OCV team took part in Agrobaja 2022 held in Mexicali, Baja California from March 3rd – 5th.  There, accompanied by representatives from Hotel Peñasco del Sol, Islas del Mar, and El Camino hotel from Caborca, they had the opportunity to promote our destination as well as share details about the upcoming commercial flight between Puerto Peñasco-Tijuana.

While at the regional culinary and production fair, the OCV team took part in interviews with press outlets from across Baja California, including La Crónica, Izzi, and Canal 66.  They also met with Baja California governor, Marina del Pila Ávila Olmeda, as well as mayors from San Luis, Arizona and Calexico, CA, among other notable figures, who expressed interest in learning about our tourism destination. 

On March 14th, the OCV representatives met with Sandra Cecilia López Jiménez, Political Affairs, Tourism and Academic Promotion general consul of the Mexican Consulate in Los Angeles.  This was the team’s first meeting with López Jiménez in presenting Puerto Peñasco as a strong tourism destination in northwestern Mexico, while also establishing joint work alliances to promote the destination within the ample U.S. market.

Liz Ibarra explained this was principally an opportunity to meet each other, while seeking collaboration via the Mexico Consul in L.A., as a channel and location to help strengthen future promotion of Puerto Peñasco in this part of California. Similarly, the OCV team shared details on benefits for Puerto Peñasco with revival of the Tijuana, B.C. flight route, given its proximity to L.A.

In closing out the recent string of gatherings across California and Baja California, the Puerto Peñasco Convention and Visitors Bureau met with their publicity agency in Mexicali, Baja California to detail digital offerings and strategies to further innovate promotional campaigns both in Mexico and abroad. This includes focus on design and art details, as well as managing content for this well-positioned tourism destination while sustaining promotion throughout the year.

Along with the recent work tours, the local OCV continues to participate in pre-registration and providing information on upcoming cross-border vaccination clinics, ongoing promotion of Puerto Peñasco across social media platforms, and getting the word out as to all the attributes the city has to offer visitors.